We recently had the opportunity to work with four distinct programs at UC Berkeley—women's volleyball, gymnastics, track and field, and softball. What made this session particularly fascinating was witnessing how NIL interest and engagement varies across sports. The Cal Berkeley Advantage Before diving into the workshop itself, it's worth noting the unique position these student-athletes occupy. Competing at a prestigious Pac-12 institution in the Bay Area provides natural a

We recently had the privilege of spending time with the UNC Charlotte Softball team for an empowering session on personal branding and the business of sport. It was an incredible evening filled with valuable insights, authentic conversations, and the kind of energy that only a team of driven student-athletes can bring. A New Era for 49ers Softball Before diving into the workshop, we must acknowledge the stunning new Bob Daughtridge Softball Clubhouse. This state-of-the-art fa

Meet the Prep AI Agent The all-in-one assistant built to help athletes handle NIL brand partnerships with confidence and ease. Key Features: • Live Meeting Transcription: Never miss a detail during your brand calls. • Full Meeting Analysis: Receive clear summaries and insights tailored to your goals. • Key Action Step Reminders: Stay organized and follow through on every opportunity. • Brand Advisor Access: Get expert support as you grow your personal brand.

In the fast-paced landscape of college sports, distinguishing yourself as an NIL athlete goes beyond talent and dedication. It requires building a personal brand that connects with both fans and sponsors. This is where Prep Brand Development shines, providing a distinct approach to helping athletes unlock their full potential. Prep Brand Development understands that successful branding goes beyond flashy logos and catchy slogans. Instead, they focus on helping athletes forge