Athlete Agency FAQs
About Prep
What is Prep?
Prep is a sports branding service that helps athletes build their personal brand and maximize their opportunities in the professional and NIL space. We provide education, strategy, and hands-on support to help athletes understand social media analytics, content creation, brand development, and AI implementation.
Who does Prep work with?
We work with athletes, coaches, and departments at all levels who want to build their personal brand and capitalize on NIL opportunities. Whether you're just starting out or looking to expand your existing presence, we can help.
What makes Prep different?
Our competitive advantage in the NIL market comes from serving underrepresented athletes—those in sports outside the traditional revenue-generating programs. 73% of athletes are not on a basketball or football team who hold the most NIL resources. Our creative team and AI implementation team, provide thorough resources for any athlete to thrive with their brand. Our team has experience with companies like Clean Juice, FireFly Recovery, Red Bull, and dick's Sporting Goods.
For high school athletes, we focus on education and practical application. As one athlete shared, "This has been very helpful on how social media works together to promote what I want to do with my niche. The analytical piece of understanding what's viewed the most - these were all new concepts to me that were introduced by Prep.".
Services & Scheduling
How do I book a session with Prep?
You can schedule appointments and view our membership options through our booking platform at prepathlete.simplybook.me
What services does Prep offer?
We provide personalized NIL branding consultations, social media strategy sessions, video editing, and analytics training to help you understand what resonates with your audience.
Do you offer memberships?
Yes! We offer membership options that provide ongoing support and access to our NIL branding services. Visit our booking site for current membership details.
NIL & Branding Education
What is NIL?
NIL stands for Name, Image, and Likeness. It refers to a student-athlete's ability to profit from their personal brand through sponsorships, endorsements, social media, and other business ventures while maintaining college eligibility.
Why is personal branding important for athletes?
A strong personal brand helps you:
-
Attract sponsorship opportunities and endorsement deals
-
Connect authentically with fans and followers
-
Stand out to college recruiters
-
Build a foundation for long-term career success
-
Create multiple revenue streams
Do I need a large social media following to work with Prep?
No! We help athletes at all stages of their journey. Whether you have 100 followers or 100,000, we can help you develop strategies to grow your audience authentically and effectively.
What social media platforms should I focus on?
The best platforms depend on your sport, personality, and target audience. Instagram, TikTok, and Twitter/X are popular choices for athletes. We'll help you identify which platforms align best with your brand and goals.
Social Media & Analytics
What will I learn about social media analytics?
We teach you how to:
-
Understand which content performs best with your audience
-
Track engagement metrics that matter
-
Identify trends and optimal posting times
-
Use insights to refine your content strategy
-
Measure the impact of your brand partnerships
How often should I post on social media?
Consistency matters more than frequency. We'll help you develop a sustainable posting schedule that fits your lifestyle and keeps your audience engaged without overwhelming you.
Can Prep help with content creation?
Yes! We provide guidance on creating authentic, engaging content that showcases your personality, skills, and values while resonating with your target audience. Our video editing service saves athletes hours to get back to their sport or class.
Getting Started
How do I get started with Prep?
-
Visit our booking site at prepathlete.simplybook.me to schedule your first consultation
-
Follow us on Instagram @prepbranding for tips and updates
-
Visit prepnil.net to learn more about our services
What should I prepare for my first session?
Come ready to discuss the current state of your brand, current social media presence, and what you hope to achieve with your personal brand. Bring any questions you have about NIL or branding!
How long does it take to see results?
Building a strong personal brand is a process, not an overnight success. Most athletes start seeing increased engagement and opportunities within a few months of implementing strategic branding practices.
Additional Support
Where can I see examples of Prep's work?
Check out our portfolio of work!
Can Prep help with NIL deal negotiations?
No, our primary focus is on helping you build the brand and skills that attract NIL opportunities. We educate you on understanding your value and positioning yourself for success.
Do you offer group sessions or team packages?
Please contact us through our booking platform or Instagram to discuss team and group options for your program.
Ready to build your brand?