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Athlete Agency FAQs

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What is Prep?

Prep is a sports development agency that partners with athletic departments to provide comprehensive NIL education, brand development, and athlete retention solutions. We deliver scalable workshops, individual athlete support, and AI-powered tools that help departments maximize value for their student-athletes while keeping costs manageable.

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Who does Prep work with?

We partner with athletic departments, NIL collectives, and conference offices at all levels—from mid-majors to Power 5 programs. We specialize in helping departments that want to provide equitable NIL support across all sports, not just revenue-generating programs.

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What makes Prep different?

Our competitive advantage comes from focusing on the 73% of athletes outside football and basketball who often lack NIL resources. We provide:

  • Scalable Solutions: Group workshops and team presentations that maximize reach while minimizing cost per athlete

  • AI Implementation: Our proprietary Prep AI Agent platform streamlines NIL operations and meeting intelligence

  • Proven Experience: Partnerships with programs like Cal Berkeley, UNC Charlotte, and others, plus brand relationships with Clean Juice, FireFly Recovery, and Dick's Sporting Goods

  • Athlete Retention Focus: Our programs help athletes feel supported and valued, directly impacting retention rates

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Partnership & Services

How does a partnership with Prep work?

We offer flexible engagement models tailored to your department's needs:

  • One-time comprehensive brand presentations for entire teams or departments

  • Ongoing workshop series throughout the academic year

  • Individual athlete consultations and brand development sessions

  • Staff education on NIL best practices and what other departments are implementing

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What services does Prep provide to athletic departments?

  • Self-service NIL education toolkit with workshop materials, content library, and monthly athlete office hours for unlimited athletes to access basic support.

  • Custom-facilitated workshops with hands-on athlete development, including social media analytics, reporting, and content strategy support for up to 50 active athletes monthly.

  • Comprehensive full-service program with unlimited athlete engagement, professional content creation, premium analytics reports for up to 100 priority athletes, and year-round workshop series.

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Do you offer tiered or membership options for departments?

Yes! We create customized partnership packages based on your department's size, budget, and goals. Options range from basic workshop access to comprehensive year-round support with analytics, content creation, and AI tools included.

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How do you help with athlete retention?

Athletes who feel supported in their personal development and NIL opportunities are more likely to stay at their institution. Our programs:

  • Demonstrate institutional investment in non-revenue sport athletes

  • Provide tangible skills and resources that athletes value beyond athletics

  • Create engagement touchpoints that strengthen athlete-department relationships

  • Help athletes see clear pathways to NIL success at your program

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Implementation & Results

How quickly can we get started?

We can typically schedule an initial presentation or workshop within 2-3 weeks of partnership agreement. Then proceed to do a full audit of the NIL department. Our team works with your schedule to find times that work best for your athletes and staff.

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What does implementation look like?

  1. Discovery Call: 15-20 minute conversation to understand your department's needs and challenges

  2. NIL Department Audit: Using our findings and results from our call, we breakdown the current state of your department, benchmarks in your conference, and more.

  3. Customized Proposal: Tailored package recommendation with pricing and timeline

  4. Scheduling & Logistics: Coordinate with your staff on dates, locations, and athlete communications

  5. Delivery & Support: Execute workshops and provide ongoing resources as agreed

  6. Feedback & Adjustment: Gather athlete and staff feedback to optimize future sessions

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How do you ensure equitable support across all sports?

Our workshop model is specifically designed for scalability. We can present to entire teams, Olympic sport groups, or department-wide gatherings, ensuring every athlete receives foundational NIL education regardless of their sport's revenue generation.

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Logistics & Investment

What is the investment for a department partnership?

Partnership investment varies based on scope, frequency, and services included. We work within athletic department budgets and can structure packages that maximize value per athlete served. Contact us for a customized proposal.

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Do you work with NIL collectives or just athletic departments?

We partner with both! Many departments benefit from coordinating our educational services with their collective's deal-making capabilities. We can work independently or collaboratively with your existing NIL infrastructure.

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Can we start with a pilot program before committing long-term?

Absolutely. Many partners begin with a single workshop or team presentation to experience our approach before expanding to department-wide programming.

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What's required from our staff to make this successful?

Minimal lift! We handle curriculum development, presentation delivery, and athlete communications. Your team simply needs to:

  • Help coordinate scheduling and facility access

  • Promote sessions to athletes through existing communication channels

  • Provide feedback to help us tailor future programming

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Getting Started

How do I learn more about partnering with Prep?

Schedule a 15-20 minute discovery call to discuss your department's NIL support goals and how Prep can help. We'll share what other departments are implementing and explore whether we're a good fit.

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What should I prepare for our initial conversation?

Come ready to discuss:

  • Your current NIL education and support structure

  • Challenges you're facing in reaching all athletes equitably

  • Budget parameters and decision-making timeline

  • Specific sports or athlete populations you want to prioritize

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Where can I see examples of Prep's work?

Visit our portfolio at prepnil.net or request case studies from our partnerships with Cal Berkeley, UNC Charlotte, and other programs during our discovery call.

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What's the next step?

Contact us to schedule your discovery call:

 

We typically respond within 24 hours.

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Additional Questions

Do you work with conference offices or only individual schools?

We're equipped to work at both levels. Conference-wide partnerships can provide consistent NIL education across all member institutions while achieving economies of scale.

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Can Prep help with NIL compliance or deal negotiations?

Our focus is on athlete education and brand development that attracts NIL opportunities. We work complementarily with your compliance office and can help athletes understand their value, but we don't replace legal counsel or compliance professionals.

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How does the Prep AI Agent platform work for departments?

Our AI platform transcribes and analyzes NIL-related meetings, helping staff track deal terms, identify trends, and manage athlete relationships more efficiently. It's particularly valuable for small NIL staff teams managing large athlete populations.

Ready to strengthen your athlete support and retention?
Let's connect and explore how Prep can help your department provide equitable, scalable NIL resources to every student-athlete.

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